the concept of active & outdoors Lifestyle
Commercial photography is the creation of images to be used by businesses for selling or promoting their brand. This usually falls into the category of product or lifestyle imagery.
A commercial photographer would be someone who makes a living creating images for clients who use the photographs to market and sell a product or service.
Commercial photographers are going to produce work (mostly with a team of people, creative director or art director) who have a common vision that will be created and executed with the sole purpose of being marketed and sold.
Most jobs a commercial photographer will land will come directly from companies, SME’s, or from communication agencies or agents who are needing images for some type of campaign across any or all print/web/digital platforms.
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