Project : Fanatic Paddle
Location : Geneva, Switzerland
Aiming for social media coverage, Fanatic Paddleboards, leaders in inflatable paddle boards, were working on an Urban environment identity. We aimed to work with a team of professionals from TECHNOSURF sport shop in Geneva, enjoying Geneva by 4 am in the morning, for a great and high pace shoot in the Rhone river.
Focusing on the urban environment, the paddleboard technique, and the development of the sport, the target audience of 18-40 years old, trendy, sports oriented, active and outgoing people was reached through this series of lifestyle images.