Fujifilm GFX 50

Innovation in the Medium Format universe

Fujifilm GFX


Morges, Switzerland


Olivier Borgognon

Leading the new medium Format market with the new GFX 50, Fujifilm has brought innovation in this field. Lodging itself in a central virgin market which was left aside by the other major brands.

The new GFX50 and the upcoming GFX100 will lead innovation and drive creativity with the precision, the dedication and the excellence driving the engineers and product designers of the brand. 

This project was developed in collaboration with Fujifilm, Piri Studio and Profot switzerland. 

Pushing your boundaries, fostering creativity ! Get in touch ?

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