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How sports impacts my photographic work

When I was 12, I dreamed about becoming a photographer, and growing up in a family who loved to take part in leisurely sports activities, we used to go hiking, skiing, swimming, and I would cycle to school as a normal mean of transport, and to say the least, sport impacts my photographic work.

Life makes you discover your path in the most surprising manner, and after having taken multiple crossroads, various elements cross-matched, and 3 were in all of my paths. Sports impacts my life, and it has always been a large part of my life, then came sharing knowledge openly, with no restriction, and the 3rd was the inspiration from behind the camera, shooting people, sports and street photography.

Starting my career as a photographer 8 years ago, I felt like I should do many things, people, products, lifestyle, studio, weddings, families, sport, outdoor, you name it, I tried it and gave in to all these multiple photographic activities. And the truth is, most of them were not fulfilling but I felt like I had to do it, because it seemed the way to go.

However what changed was when I took the decision to cut my activities and say “no” to many of these genres of photography and refocus on sport & active outdoor photography. Some might argue that it’s not a good idea, others will argue that it’s the best thing, but what I really care about is how I feel when I do things.

By cutting down, and focusing on sport for the last few years, and active lifestyle, I felt the importance of sports in my life. With a background as a Scuba Diving instructor, running, Downhill cycling, Freeride skiing, snowboarding, and new activities such as surfing and rock climbing, I could not hide that I loved the essence of each activity, and how they helped my mental grow, and how the interactions with others was so important to me.

Interacting with athletes, sports teams, and sport companies is fulfilling, it fills me with positive energy, great spirit and you inspire me. When working on a project for a mobile App, a fitness brand, an outdoor brand, or for specific teams or athletes, I find myself in immersion in a world of passion, growth, limits pushing, and get into a flow to create images which just create an impact.

I can’t explain how or why, but I feel the moment, Bending in, connecting with athletes, in a repetition movement, until we hit that moment of consecration, reaching for the gold, and aiming for the stars together, and making a real statement on who we are, why we do what we do, and how emotionally powerful what we do is for us and for others.

outdoors commercial lifestyle, runner in urban switzerland, running, trail, trekking, commercial advertising

You know that moment you get in a flow state, that moment when you are doing the reps, repeating that movement, feeling that things are getting into place, and the focus is not on the before, or the future, but on the NOW, that’s what sports teaches you. It’s not about getting at the bottom of the slope, like the “Swiss Wall Chavanette” which is by all means my favourite run, it’s about hitting that pole in the right place, that turn, that ski spin, weight shift, and then the next one when the time comes, and the next one. The last turn leading to the achievement of the run, but not an achievement in itself, as each turn was so precious on its own.

My photography when shooting sports, Outdoors lifestyle or a sport team works the same way. One shot after the other, feeling each one, repeating with athletes to get into that momentum, pushing each one of us to the limit, reaching our best, not to get that photo as we know we will get it, but simply working on every single detail, and being in the present for each shot !

Photographe Commercial, lifestyle, lifestyle institutionnel et corporate lifestyle, Entreprise basée à la chaux-de-fonds, Neuchâtel, Suisse. Photographe de sport Lifestyle pour des magazines, éditoriaux ou campagnes publicitaires. Agences de communication, Agences Marketing, webAgencies, développement de visuels selon concepts clients. Horlogerie, mode, photos pour assurances, photos publicité pour boutiques et grandes surfaces. PME, TPE, petites et moyennes entreprises suisse, europe et international. Les visuels de type commercial lifestyle sont utilisés par des assurances, des cabinets médicaux, des marques de vêtements de sport, des produits santé, ainsi que des produits de sport & services liés au bien-être. Série personnelle sur la vie à barcelone, le mode de vie, l'ambiance architecturale, graphique et photo de rue minimaliste. Shooté au Fujifilm X-T3, fujifilm 23mm, et Fujifilm 35mm
Olivier Borgognon – Rue de la serre 4, CH-2300 La Chaux-de-Fonds – Commercial outdoors & active lifestyle photographer – +41 78 920 20 34 – me@olivierborgognon.com

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