Ego stands for the latin word “ego” meaning Me or I, and stands for the conscious representation we have of ourselves. As photographers we are highly subject to Ego, may it be ours, or the one of others (our clients). That doesn’t include the never-ending strike of of ego-boasting platforms social media represents. So what […]
Is your photography work authentic ?
Amongst photographers, and should I say amongst humans nowadays, I have a strong feeling that some of us are totally loosing touch with reality. We are, should we not forget it, amazing creatures, with a very authentic soul and mind to accompany our bodies. Therefore, we must create authentic photographic work to reflect the same […]
GFX 100 sport photography
When talking about photography and gear, the holy grail is often seen as Medium Format Cameras. Now when Fujifilm asked me to give the GFX 100 a test run over a week-end, I could not wait to hit the road with it and shoot a GFX 100 Sport photography project. Bare in mind that this […]
Shooting Brand Key Visuals
First of all what are Brand Key Visuals ? Well key visuals are the essential images shot for a specific brand. They define the essence of what the brand is about, or are those visuals you find on billboards, or in large format in stores around the world. Key visuals are usually quite Iconic, and […]
Commercial photography – Checklist
I want to ensure that you’re getting the most out of your commercial photography project. That everything goes according to plan. This is why i came up with this checklist to help you get everything together. But in order to provide you with an accurate estimate, here are a few questions you will need to […]
P’or’trait
P’or’trait : what a weird name isn’t it ? Yeah you’re absolutely right. It’s weird, it’s complex, therefore it might not mean anything to you but to me it means a lot and here’s why. within P or Trait for a portrait, i’m setting a starting point to a series of facials. when shooting portraits, […]
Commercial photography – The importance of authenticity
What is Commercial Photography ? Commercial photography refers to photography used for commercial use. This is by definition any business, organisation, association, non-profit or any other entity needing images to promote their services or what they deliver. What kind of photography is used a business ? Your business is specific, and each company has specific […]
A path to creativity
The creative world is one of it’s kind, and it doesn’t take long for the creative person to get burnt, to feel down, in a rut, or decompose himself into feeling useless and worthless. But the truth is, creativity is not a goal, it’s a journey. I firmly believe we should learn to enjoy our […]
Nordic Skier Portrait
As part of a campaign or project for a brand of clothing or sports equipment, it is common for a portrait or series of portraits of their Ambassadors to be made. In the case of this project, I realised the portrait of a Nordic skier. These ambassadors are frequently elite athletes, or athletes actively practicing […]
A Surf Story
Surfing, the surf culture, the sport, the people connected to this specific sub-culture, the codes of surfing, the clothing, the back to the roots energy around the surf culture are just a few of the images that come to mind when thinking about this amazing sport. The arrival During the month of August 2018, we […]