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The Journal

Business, tips & tricks, consulting, inspiration, workflow & process, photoshoot planning and much more. This is my journal. 

Anything non portfolio related, which can be of use to you, make you grow, improve, inspire you and motivate you is what you will find here. 

The final aim simply being to build a creative community, make the world a better place and react to negativity with the strongest power. 

Let’s meet in real life, that’s what it’s all about. Welcome to THE JOURNAL

fujifilm GFX 100 sport photography. Slackliners and waterliners in Switzerland. Active, Action & Outdoors photography GFX 100 hands-on review. Commercial sport photography, Active photography. Outdoors photography Olivier Borgognon, commercial outdoors, action & sports photographer dedicated to creating key visuals and brand campaigns to make a dent in this world. Olivier Borgognon - Rue de la serre 4, CH-2300 La Chaux-de-Fonds - Commercial outdoors & active lifestyle photographer - +41 78 920 20 34 -

how to let go of ego ?

Ego stands for the latin word “ego” meaning Me or I, and stands for the conscious representation we have of ourselves. As photographers we are highly subject to Ego, may it be ours, or the one of others (our clients). That doesn’t include the never-ending strike of of ego-boasting platforms social media represents. So what […]


Is your photography work authentic ?

Amongst photographers, and should I say amongst humans nowadays, I have a strong feeling that some of us are totally loosing touch with reality. We are, should we not forget it, amazing creatures, with a very authentic soul and mind to accompany our bodies. Therefore, we must create authentic photographic work to reflect the same […]

fujifilm GFX 100 sport photography, cycling, commercial sport photography, cycling photography. Cycling for children, Unicef, fundraising. Olivier Borgognon, commercial outdoors, action & sports photographer dedicated to creating key visuals and brand campaigns to make a dent in this world.
Business, For photographers

GFX 100 sport photography

When talking about photography and gear, the holy grail is often seen as Medium Format Cameras. Now when Fujifilm asked me to give the GFX 100 a test run over a week-end, I could not wait to hit the road with it and shoot a GFX 100 Sport photography project. Bare in mind that this […]


Shooting Brand Key Visuals

First of all what are Brand Key Visuals ? Well key visuals are the essential images shot for a specific brand. They define the essence of what the brand is about, or are those visuals you find on billboards, or in large format in stores around the world. Key visuals are usually quite Iconic, and […]


Commercial photography – Checklist

I want to ensure that you’re getting the most out of your commercial photography project. That everything goes according to plan. This is why i came up with this checklist to help you get everything together. But in order to provide you with an accurate estimate, here are a few questions you will need to […]

nordic skier athlete - nordic skiing in switzerland. How pro Downhill & enduro Racing riders train in the winter
For photographers, How to quit Social Media

14 months business without social media

Some of you might be considering quitting social media, finding it scary, risky, or any other word which you would relate to this experience. So here’s my take on 14 months business without social media. What started as a human social experiment for me, loosing my touch with what I cared for, spending too much […]

p'or'trait - portrait photographer in switzerland.


P’or’trait : what a weird name isn’t it ? Yeah you’re absolutely right. It’s weird, it’s complex, therefore it might not mean anything to you but to me it means a lot and here’s why. within P or Trait for a portrait, i’m setting a starting point to a series of facials. when shooting portraits, […]


Commercial photography – The importance of authenticity

What is Commercial Photography ? Commercial photography refers to photography used for commercial use. This is by definition any business, organisation, association, non-profit or any other entity needing images to promote their services or what they deliver. What kind of photography is used a business ? Your business is specific, and each company has specific […]

Photographe Commercial, lifestyle, lifestyle institutionnel et corporate lifestyle, Entreprise basée à la chaux-de-fonds, Neuchâtel, Suisse. Photographe de sport Lifestyle pour des magazines, éditoriaux ou campagnes publicitaires. Agences de communication, Agences Marketing, webAgencies, développement de visuels selon concepts clients. Horlogerie, mode, photos pour assurances, photos publicité pour boutiques et grandes surfaces. PME, TPE, petites et moyennes entreprises suisse, europe et international. Les visuels de type commercial lifestyle sont utilisés par des assurances, des cabinets médicaux, des marques de vêtements de sport, des produits santé, ainsi que des produits de sport & services liés au bien-être. Série personnelle sur la vie à barcelone, le mode de vie, l'ambiance architecturale, graphique et photo de rue minimaliste. Shooté au Fujifilm X-T3, fujifilm 23mm, et Fujifilm 35mm
Olivier Borgognon - Rue de la serre 4, CH-2300 La Chaux-de-Fonds - Commercial outdoors & active lifestyle photographer - +41 78 920 20 34 -
Business, For photographers

A path to creativity

The creative world is one of it’s kind, and it doesn’t take long for the creative person to get burnt, to feel down, in a rut, or decompose himself into feeling useless and worthless. But the truth is, creativity is not a goal, it’s a journey. I firmly believe we should learn to enjoy our […]

For photographers

Studio Ninja – The CRM for photographers

Here you are in front of a reminder email, a customer asks you for information that you forgot to send him. Around you, blocks of paper, notebooks, lists, an Excel sheet, a word document, perhaps Google Docs, reminders of your mobile phone and yet … yet you forgot to follow up on this customer. This […]