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Business

Commercial photography – The importance of authenticity

What is Commercial Photography ? Commercial photography refers to photography used for commercial use. This is by definition any business, organisation, association, non-profit or any other entity needing images to promote their services or what they deliver. What kind of photography is used a business ? Your business is specific, and each company has specific […]

Photographe Commercial, lifestyle, lifestyle institutionnel et corporate lifestyle, Entreprise basée à la chaux-de-fonds, Neuchâtel, Suisse. Photographe de sport Lifestyle pour des magazines, éditoriaux ou campagnes publicitaires. Agences de communication, Agences Marketing, webAgencies, développement de visuels selon concepts clients. Horlogerie, mode, photos pour assurances, photos publicité pour boutiques et grandes surfaces. PME, TPE, petites et moyennes entreprises suisse, europe et international. Les visuels de type commercial lifestyle sont utilisés par des assurances, des cabinets médicaux, des marques de vêtements de sport, des produits santé, ainsi que des produits de sport & services liés au bien-être. Série personnelle sur la vie à barcelone, le mode de vie, l'ambiance architecturale, graphique et photo de rue minimaliste. Shooté au Fujifilm X-T3, fujifilm 23mm, et Fujifilm 35mm
Olivier Borgognon - Rue de la serre 4, CH-2300 La Chaux-de-Fonds - Commercial outdoors & active lifestyle photographer - +41 78 920 20 34 - me@olivierborgognon.com
Business, For photographers

A path to creativity

The creative world is one of it’s kind, and it doesn’t take long for the creative person to get burnt, to feel down, in a rut, or decompose himself into feeling useless and worthless. But the truth is, creativity is not a goal, it’s a journey. I firmly believe we should learn to enjoy our […]

For photographers

Studio Ninja – The CRM for photographers

Here you are in front of a reminder email, a customer asks you for information that you forgot to send him. Around you, blocks of paper, notebooks, lists, an Excel sheet, a word document, perhaps Google Docs, reminders of your mobile phone and yet … yet you forgot to follow up on this customer. This […]

Photographe Commercial, lifestyle, lifestyle institutionnel et corporate lifestyle, Entreprise basée à la chaux-de-fonds, Neuchâtel, Suisse. Photographe de sport Lifestyle pour des magazines, éditoriaux ou campagnes publicitaires. Agences de communication, Agences Marketing, webAgencies, développement de visuels selon concepts clients. Horlogerie, mode, photos pour assurances, photos publicité pour boutiques et grandes surfaces. PME, TPE, petites et moyennes entreprises suisse, europe et international. Les visuels de type commercial lifestyle sont utilisés par des assurances, des cabinets médicaux, des marques de vêtements de sport, des produits santé, ainsi que des produits de sport & services liés au bien-être. Série personnelle sur la vie à barcelone, le mode de vie, l'ambiance architecturale, graphique et photo de rue minimaliste. Shooté au Fujifilm X-T3, fujifilm 23mm, et Fujifilm 35mm
Olivier Borgognon - Rue de la serre 4, CH-2300 La Chaux-de-Fonds - Commercial outdoors & active lifestyle photographer - +41 78 920 20 34 - me@olivierborgognon.com
How to quit Social Media

No Social Media Life

What is the purpose of life ? Is there or should there be a purpose to it other than just to live it the way we feel is best for us ? And Social Media ? Should we be on them ? choose them ? how about No Social Media Life ? Life is the […]

nordic skier athlete - nordic skiing in switzerland. How pro Downhill & enduro Racing riders train in the winter
Business, For photographers

Nordic Skier Portrait

As part of a campaign or project for a brand of clothing or sports equipment, it is common for a portrait or series of portraits of their Ambassadors to be made. In the case of this project, I realised the portrait of a Nordic skier. These ambassadors are frequently elite athletes, or athletes actively practicing […]

Business

A Surf Story

Surfing, the surf culture, the sport, the people connected to this specific sub-culture, the codes of surfing, the clothing, the back to the roots energy around the surf culture are just a few of the images that come to mind when thinking about this amazing sport. The arrival During the month of August 2018, we […]

commercial lifestyle - outdoors ski photography - backcountry skiing, skier in swiss alps riding curves and backcountry
Business, For photographers

Ski photography- Fujifilm x-T3

Photography is not a job, it’s a way of life. And by way of life I mean that it drives you, it takes you along a path that you might not yet be able to imagine. I have always been driven to skiing, snowboarding, sea and mountains. Ski photography and adventure, outdoors, sport photography are […]

How to quit Social Media

The deep “why” i quit social media

You might have followed my take on social media since last year, and as a top player in the sport industry and as a large brand, you may wonder why on earth someone would quit social media, especially a photographer or someone in the arts industry. As a marketing manager, Media Content manager, or creative […]

Business

How sports impacts my photographic work

When I was 12, I dreamed about becoming a photographer, and growing up in a family who loved to take part in leisurely sports activities, we used to go hiking, skiing, swimming, and I would cycle to school as a normal mean of transport, and to say the least, sport impacts my photographic work. Life […]